We will help your boutique hotel get in front of the right people, so they know of your hotel and the incredible experience that it provides.
Using a range of methods tailored to your business needs, we’ll build guest awareness around your hotel. This provides a starting point for conversation with future guests, encouraging them to aspire to visit your hotel.Can We Help?
Is your hotel blending in with the crowd? We’ll develop a content marketing strategy that makes you stand out from the rest.
We help your hotel stay in touch with your best future guests in a way that is helpful and interesting, never annoying.We Make It Easy
By producing high quality, educational content on your region, future guests will view you as the local experts likely to give them a great stay.
After potential guests flag your hotel as an option for their trip, it’s important that they see fresh content and social media posts, without repetition.
Remarketing helps potential guests who viewed your website but didn’t make a booking commit to a visit. Is your hotel taking advantage of this technology?
Accurate analytics data gives your team intelligence on information such as which topics your guests are most interested in, or what channels give the greatest ROI.
Boutique hotels with strong brand awareness and guest engagement see solid growth in direct bookings.
With a steady flow of traffic, social proof and trust, we will have plenty of people interested to book a stay at your hotel.
But getting them this far is only part of the battle; any friction at this point can be the difference between a booking or more revenue for your competitors.
We make sure the booking process is as painless as possible. Consider the following:
- Is your hotel’s website 100% mobile device friendly?
- Is it secure for both users and payments?
- Do bookings happen on your website? Or does your booking engine send users to another website?
- Does your website load within 2 seconds for guests in every corner of the globe?
“Otium Boutique provided an excellent, in-depth technical audit of our websites with clear, specific advice for improving our SEO. We anticipate good benefits to our new website.”Lorraine Yeung, Summit Lodge Boutique Hotel