Hotel Marketing Blog

The latest guides & advice on marketing & managing your hotel
How to Develop a Winning Boutique Hotel Marketing Strategy
How to Develop a Winning Boutique Hotel Marketing Strategy

Love it or hate it, you know that marketing is an integral part of your business. From building brand awareness to increasing sales, marketing plays a key role in business...

Luxury Hotel Social Media Marketing Techniques
Luxury Hotel Social Media Marketing Techniques

Luxury hotels are in business to sell a luxury experience. It's what defines the category. The product is aspirational, exclusive, and extraordinary. It's special and it tends to cost more...

Boutiques Are Failing Googles Mobile Hotel Website Tests
Mobile Hotel Websites: Does Yours Pass the Test?

Back in 2015, Google began to use the mobile-friendliness of a website as a ranking factor. Web pages that looked great on both desktop and mobile devices began to rank higher...

Why Is Hotel Website Security So Bad?
Why Is Hotel Website Security So Bad?

Competition amongst hotels (and OTAs) for prospective guests online is at an all time high. There is no shortage of opportunities for travelers to book a hotel online. While this online...

8 Best Hotel Social Media Campaigns
8 Best Hotel Social Media Campaigns

Those of us who give advice on digital marketing can get a bit repetitive with our mantra that social is different than traditional advertising. It's about showing up everyday rather than...

Essential Hotel Social Media Marketing Ideas
Essential Hotel Social Media Marketing Ideas

Even with a small team, running the social media account for a boutique hotel can be a collaborative effort. It's critically important that this endeavor is guided by a common...

Key Elements of a Successful Hotel Social Media Campaign
Key Elements of a Successful Hotel Social Media Campaign

You are well beyond the point of knowing that your independent hotel needs to be on social media. You've laid the solid ground work, based on a social media strategy,...