Hotel Marketing Blog

The latest guides & advice on marketing & managing your hotel
The Importance of Hotel Social Media Metrics
The Importance of Hotel Social Media Metrics

How do I know that all of the efforts my hotel is putting into social media are paying off? Once we're on the right track and start hitting immediate goals, where's...

31 07 2017 / Posted by David Ort
Call to Action Conference 2017: Takeaways for Hotel Marketing
Call to Action Conference 2017: Takeaways for Hotel Marketing

At the end of last month, three members of the Otium Boutique team set off from our respective corners of the globe to converge in Vancouver, Canada, for Unbounce's Call...

23 07 2017 / Posted by Jess Rodley
Hotel Social Media Analytics That Are Key to Success
Hotel Social Media Analytics That Are Key to Success

It’s an intrinsic idea of social media marketing that what can’t be measured isn’t worth doing. The next step on top of this, I guess, is that any metric that...

30 06 2017 / Posted by David Ort
Boutique Hotel Marketing Plan Template [Free Download]
Boutique Hotel Marketing Plan Template [Free Download]

With recent success, you've are now looking to spend some marketing dollars to build on and improve your hotel's popularity. Or, perhaps, your marketing efforts to date have felt more like...

09 06 2017 / Posted by Jess Rodley
27 Boutique Hotel Social Media Post Ideas
27 Boutique Hotel Social Media Post Ideas

Looking for hotel social media ideas? You've come to the right place. Today we're going to dig more deeply into the practical nuts and bolts of using social media as...

31 05 2017 / Posted by David Ort
Boutique Hotel Summit 2017: Review Notes and Key Highlights
Boutique Hotel Summit 2017: Review Notes & Key Highlights

On May 22nd and 23rd I attended the “BoHo Awards” and Boutique Hotel Summit in London. This was by far the most enjoyable event I have attended in 2017. May 22nd included...

30 05 2017 / Posted by Jase Rodley
5 Steps to Creating a Boutique Hotel Marketing Plan
5 Steps to Creating a Boutique Hotel Marketing Plan

If you operate a boutique hotel, you probably recognize the need for marketing. And if you have any inclination towards marketing whatsoever, you know that you can't do 'good marketing' without...

20 05 2017 / Posted by Jess Rodley
Hotel Content Marketing Gets Measurable Results
Hotel Content Marketing Gets Measurable Results

The drumbeat mantra of the last several years has been "content marketing is king." If we accept that is good advice (and it is!) an obvious first question is: What...

20 04 2017 / Posted by David Ort
Leading the Boutique Hotel Guest Experience
Leading the Boutique Hotel Guest Experience

After a stay at a boutique hotel, whether you are the guest, GM, owner or marketer, we are all looking for the same thing - for your guest to leave...

01 03 2017 / Posted by Jase Rodley
How to Develop a Winning Boutique Hotel Marketing Strategy
How to Develop a Winning Boutique Hotel Marketing Strategy

Love it or hate it, you know that marketing is an integral part of your business. From building brand awareness to increasing sales, marketing plays a key role in business...

27 02 2017 / Posted by Jess Rodley