Hotel Marketing Blog

The latest guides & advice on marketing & managing your hotel
Designing a Creative Boutique Hotel Marketing Campaign
Designing a Creative Boutique Hotel Marketing Campaign

Has an enticing email ever gained your attention among all the clutter of your inbox? Did you click-through to a captivating video or engaging blog post, and later see that...

10 11 2017 / Posted by Jess Rodley
Independent Hotel Marketing: How to Get Started
Independent Hotel Marketing: How to Get Started

As an independent or boutique hotelier, you may feel like a very little fish in a very big, densely populated pond. Worries of the disadvantages of a smaller budget, lack...

31 10 2017 / Posted by Jess Rodley
7 Questions for Your Hotel Internet Marketing Consultant
7 Questions for Your Hotel Internet Marketing Consultant

Be honest - do you really know what an internet marketing consultant can do for your hotel? Over the years we've found a big divide between hotel owners, directors and...

20 10 2017 / Posted by Jase Rodley
Hotel Blog Ideas: 22 Posts to Convert Readers Into Guests
Hotel Blog Ideas: 22 Posts to Convert Readers Into Guests

The most important step of creating a blog for your boutique hotel is deciding to do it. Have you arrived at the point where you’re committed to having a blog...

16 10 2017 / Posted by David Ort
Hotel Website Speed: Why It Matters & How to Improve It
Hotel Website Speed: Why It Matters & How to Improve It

Have you ever had your credit card in front of you, wanting to make a travel reservation, but the website is painfully slow to load, or worse - it never...

12 10 2017 / Posted by Jase Rodley
CRO and SEO: What Do They Mean For Your Hotel Website?
CRO and SEO: What Do They Mean For Your Hotel Website?

Conversion rate optimization and search engine optimization, or CRO and SEO, are probably terms you've at least come across in discussions and reading around your hotel's marketing strategy and online...

29 09 2017 / Posted by Jess Rodley
Top 15 Hotel Management Blogs to Add to Your Reading List

As a member of a hotel management team, you have work cut out for yourself. With ever changing immigration policies affecting your workforce, shifts in consumer demand and increasingly strict...

06 09 2017 / Posted by Jase Rodley
Hotel Blogging: Everything You Need to Know
Hotel Blogging: Everything You Need to Know

At one point, it was enough to be small in order to qualify as a boutique hotel, but now you should stand out with personal touches that genuinely feel like...

25 08 2017 / Posted by David Ort
Data-Driven Personalization for Boutique Hotels
Data-Driven Personalization for Boutique Hotels

Guillaume Cabane, VP of Growth at Segment.com recently gave a talk on data-driven personalization for the GetUplift Conference organized by Talia Wolf. In it, he describes how his company has...

10 08 2017 / Posted by Dan Harmon
Hotel Conversion Rates Explained
Hotel Conversion Rates Explained

When it comes to marketing your hotel on the internet, it's natural to assume "the more people who see our website, the better". As a general rule, this is a...

02 08 2017 / Posted by Jase Rodley