Boutique Hotel Marketing Blog

The latest guides and advice for marketing your boutique hotel online
Improving Customer Retention in the Hotel Industry with the RFM Model
Improving Customer Retention in the Hotel Industry with the RFM Model

Returning guests are key for boutique hotels globally. Consequently, customer retention in the hotel industry is a topic of conversation that we come back to again and again when talking...

11 01 2018 / Posted by Dan Harmon
2018 Marketing Trends and What They Mean for Hotel Marketing
2018 Marketing Trends and What They Mean for Hotel Marketing

As the curtains draw closed on 2017, we often start to think about the year ahead and what it has in store. Here at Otium Boutique, we've been looking into...

29 12 2017 / Posted by Jess Rodley
Marketing a Boutique Hotel? Capitalize on Your Uniqueness
Marketing a Boutique Hotel? Capitalize on Your Uniqueness

When it comes to marketing a boutique hotel, you might feel that you are at a disadvantage in competing against established hotel chains with large budgets and teams of marketers...

18 12 2017 / Posted by Jess Rodley
Paid Hotel Social Media Campaigns: Promoting Blog Content with Ads
Paid Hotel Social Media Campaigns: Promoting Blog Content with Ads

There are a few companies that have done a wonderful job of bundling together a phenomenal amount of attention. Facebook and Twitter with social media platforms and Google with search...

08 12 2017 / Posted by David Ort
Hotel SEO: The How to Guide
Hotel SEO: The How to Guide

If you want to get bookings on your hotel's website, you need people to visit your site. These people can come from different places, however one of the best sources...

04 12 2017 / Posted by Jase Rodley
Cookies, Creative and the CMA: News for Hotel Marketers
Cookies, Creative and the CMA: News for Hotel Marketers

In the first of a new series of industry news, updates and insights into what we're experimenting with at Otium Boutique we look at three topics: Facebook Dynamic Creative -...

23 11 2017 / Posted by Dan Harmon
Content Amplification: Sharing Your Hotel Blog Through Social Media
Content Amplification: Sharing Your Hotel Blog Through Social Media

As we’ve walked together through the ideas of how to create successful posts for your boutique hotel’s blog — with an overview primer on blogging for boutique hotels and comprehensive...

16 11 2017 / Posted by David Ort
Designing a Creative Boutique Hotel Marketing Campaign
Designing a Creative Boutique Hotel Marketing Campaign

Has an enticing email ever gained your attention among all the clutter of your inbox? Did you click-through to a captivating video or engaging blog post, and later see that...

10 11 2017 / Posted by Jess Rodley
Independent Hotel Marketing: How to Get Started
Independent Hotel Marketing: How to Get Started

As an independent or boutique hotelier, you may feel like a very little fish in a very big, densely populated pond. Worries of the disadvantages of a smaller budget, lack...

31 10 2017 / Posted by Jess Rodley
7 Questions for Your Hotel Internet Marketing Consultant
7 Questions for Your Hotel Internet Marketing Consultant

Be honest - do you really know what an internet marketing consultant can do for your hotel? Over the years we've found a big divide between hotel owners, directors and...

20 10 2017 / Posted by Jase Rodley