Rank Defender was the brainchild of yours truly. Back in 2019 I was extremely taken by the idea of productized services, and I saw a clear need for more than what most WordPress maintenance services offered. Many were essentially just...
Otium Boutique was founded back in 2017. Prior to this, I'd been running a 'full service marketing agency' with my now Operations Director, which basically meant we'd do anything you wanted in exchange for money. No, we weren't very good...
The success of any business purely depends on a steady stream of customers. Where are your best customers? Online, looking for your services. But to make sure they hire you, they need to be able to find you online. It...
The automotive industry is blessed with a loyal customer base. Once you give them great service, they’re going to tell their friends, and most importantly, they’re going to keep coming back. But they need to find you first. One way...
Before your patients can even begin to make their way to you in the real world, they’re going to have to know about your services in the digital world. Having a website and listing your business (be it local or...
If you want to get bookings on your hotel's website, you need people to visit your site. These people can come from different places, however one of the best sources of website traffic, are search engines. This is because people...
Have you ever had your credit card in front of you, wanting to make a travel reservation, but the website is painfully slow to load, or worse - it never loads at all? In the age of abundant options, most...
At one point, it was enough to be small in order to qualify as a boutique hotel, but now you need to stand out with personal touches that genuinely feel like they were chosen by an individual, instead of a...
As a member of a hotel management team, you have work cut out for yourself. With ever changing immigration policies affecting your workforce, shifts in consumer demand and increasingly strict policies from some of your sales channels - it's a...
When it comes to marketing your hotel on the internet, it's natural to assume "the more people who see our website, the better". As a general rule, this is a good thing. But if you're collecting water into a leaky...
