Hotel Marketing Blog

The latest guides & advice on marketing & managing your hotel
Hotel Social Media Strategy: How to Plan, Measure & Adapt for Success

From grandparents staying connected with their grandchildren to real estate agents listing properties to worried professionals keeping tabs on their pets, everyone uses social media. But you’ve heard that message...

06 09 2018 / Posted by David Ort
Hotel Facebook Marketing: Your Guide To Getting Results
Hotel Facebook Marketing: Your Guide to Getting Results

Whether you are completely new to hotel Facebook marketing, an intermediate level platform user or a seasoned expert, there are always ways to improve your results. In this in-depth article,...

04 06 2018 / Posted by Dan Harmon
B2B Travel Marketing: Staying Engaged with Your Best Agents
B2B Travel Marketing: Staying Engaged with Your Best Agents

Typically, direct bookings are the core focus for hotel marketing directors and owners around the world. However, travel agents continue to bring a reliable, low-hassle flood of guests through the...

05 03 2018 / Posted by Jase Rodley
Improving Customer Retention in the Hotel Industry with the RFM Model
Improving Customer Retention in the Hotel Industry with the RFM Model

Returning guests are key for boutique hotels globally. Consequently, customer retention in the hotel industry is a topic of conversation that we come back to again and again when talking...

11 01 2018 / Posted by Dan Harmon
2018 Marketing Trends and What They Mean for Hotel Marketing
2018 Marketing Trends and What They Mean for Hotel Marketing

As the curtains draw closed on 2017, we often start to think about the year ahead and what it has in store. Here at Otium Boutique, we've been looking into...

29 12 2017 / Posted by Jess Rodley
Marketing a Boutique Hotel? Capitalize on Your Uniqueness
Marketing a Boutique Hotel? Capitalize on Your Uniqueness

When it comes to marketing a boutique hotel, you might feel that you are at a disadvantage in competing against established hotel chains with large budgets and teams of marketers...

18 12 2017 / Posted by Jess Rodley
Paid Hotel Social Media Campaigns: Promoting Blog Content with Ads
Paid Hotel Social Media Campaigns: Promoting Blog Content with Ads

There are a few companies that have done a wonderful job of bundling together a phenomenal amount of attention. Facebook and Twitter with social media platforms and Google with search...

08 12 2017 / Posted by David Ort
Hotel SEO: The How to Guide
Hotel SEO: The How to Guide

If you want to get bookings on your hotel's website, you need people to visit your site. These people can come from different places, however one of the best sources...

04 12 2017 / Posted by Jase Rodley
Cookies, Creative and the CMA: News for Hotel Marketers
Cookies, Creative and the CMA: News for Hotel Marketers

In the first of a new series of industry news, updates and insights into what we're experimenting with at Otium Boutique we look at three topics: Facebook Dynamic Creative -...

23 11 2017 / Posted by Dan Harmon
Content Amplification: Sharing Your Hotel Blog Through Social Media
Content Amplification: Sharing Your Hotel Blog Through Social Media

As we’ve walked together through the ideas of how to create successful posts for your boutique hotel’s blog — with an overview primer on blogging for boutique hotels and comprehensive...

16 11 2017 / Posted by David Ort